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The idea phase is where it all begins. You may have an idea for an app, a website or another digital solution. If you decide to bring Napp in as early as the idea stage, you will be able to get qualified inputs on how the idea can be improved.
Napp will bring in experience from past projects as well as inspire through using the latest technology – everything from wearables to iBeacons.
The idea-phase will lead to a discussion on the desired target-group, your digital expectations as well as the different digital options. The discussion will lead us to the selection of functionality.
Part of the discussion will also include a preliminary talk about the financial expectations as well as your expected outcome or ROI.
In this phase, we are going to be collaborating on choosing and prioritizing the different set of features and functions that the digital solution should contain.
The selection process can easily be combined with a talk about roughly expected development cost. Thus a wireframe will reflect what is actually possible and affordable to build.
A wireframe, also known as a schematic or blueprint, is a visual guide that represents the skeletal framework of the solution. Wireframes are created for the purpose of making sure the expectations are being met as well as arranging elements to best accomplish a particular purpose.
The wireframe is closely connected with a business objective and the original creative idea. The wireframe depicts the solution’s layout or arrangement of the content, including interface elements and navigational systems, and how they work together.
The design phase is where the wireframe and idea visually comes to life. The design includes the overall style, color, typography and general graphics, which the wireframe usually lacks.
The design will include a User Experience design and a User Interface design, where the main focus is designing an interactive digital product with respect to the environments it should be built in as well as the systems and services that it is being rendered on.
Once the wireframe and design-phase is well done, the technical engineers can be involved. Part of the programming phase will be to have a complete requirement of specifications or detailed description as to the scope of work.
The programming phase will also unveil what programming language that would be the most suitable for the solution, as well a building the actual solution it self. This will lead us to the test-phase.
Once the programming is complete, the solution has to be tested before officially being released. Napp operates with two test-rounds. A copy of the solution will be delivered to you where after you and some test-people from the target-group are going to test the solution.
Potentials bugs found are to be gathered in a spreadsheet and Napp will fix the issues. Once fixed Napp will send another version of the solution and wait for the second round of feedback. Once the second round is complete the official version is ready to be released.
A digital solution with no content is really no solution. As a result, once the programming and test-phase is done the content work can be finalized. This is the period of time where all articles, photos and videos is uploaded to the solution made.
Content can be done by third-party providers as well, just like the solution could include grabbing content from an existing database. The content made available should always be relevant for the target-group, which is made part of the discussion-phase.
Launching the solutions also requires regular marketing efforts. A mobile app will typically not get downloaded by itself. Hard work is required to make sure clients or employees starts using the new digital solution. Cultural boundaries may affect how quickly the new solution is being adapted by the target group.
Submitting an app to Apples App Store may take up to three weeks in an approval process. Google Android has no approval process and the app can be added to the Google Play Store within 24 hours. Once approved everything is done!