How to interact meanfully with customers 26. Oct 2016
By Niklas Laugesen, CEO and co-founder of Napp Siesta
At Napp we work with digitization of user and customer experiences. We are geeks in relation to the entire transformation from print to digital. I.e. how a company can rethink the way it adapts its content in a way so it achieves more conversions and better retention of the customers.
The digital users, the online people (i.e. almost all of us), are impatient. They wish to be welcomed with personal messages, rather than standard messages, but at the... Read More