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How to interact meanfully with customers 26. Oct 2016

By Niklas Laugesen, CEO and co-founder of Napp Siesta

At Napp we work with digitization of user and customer experiences. We are geeks in relation to the entire transformation from print to digital. I.e. how a company can rethink the way it adapts its content in a way so it achieves more conversions and better retention of the customers.

The digital users, the online people (i.e. almost all of us), are impatient. They wish to be welcomed with personal messages, rather than standard messages, but at the... Read More


The M-list – A comprehensive encyclopaedia of the most creative Danish marketeers of 2016. 31. Jan 2016

Napp was present at this year’s launch of the M-list in the beautiful Odd Fellow Palæ in central Copenhagen. The M list book is at tribute to the 201 most creative and influential Danish Marketeers of 2016. Needless to say the event was packed with the best of the Danish advertising business and international recognized speakers were invited to enlighten the already enlightened.

Digitalize or die

The evenings first speaker was London based Director of Digital at McKinsey & Compa... Read More


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