For a lifetime, technology has played a part in the endeavor of a successful marketing strategy, and as the years have passed technology has only come closer to the consumer. We now find ourselves in the age of smartphones where any company that wishes to succeed in their online marketing efforts should consider mobile features. First and foremost because the number of consumers accessing your website and other online content from a mobile device has skyrocketed:

  • Mobile use has grown 58% year by year1
  • Time spent on mobile has grown 117% year by year1
  • Consumers now spend more time on mobile devices than on desktop2

These numbers highlight the necessity for taking mobile features as a starting point in developing your online presence. If you do not know where to begin, look at our previous blog post explaining the benefits of employing publishing software to online content.

The importance of mobile features is furthered, secondly, because the increasing number of consumers accessing your content from a mobile device leads to an increase in users’ demand of quality mobile content:

  • 91% of mobile users say that easy access to content is very important3
  • 83% of mobile users say that a seamless experience across all devices is very important3
  • According to Google, 61% of users are unlikely to return to a mobile site that they had trouble accessing, but even worse is that 40% percent will visit a competitor’s site instead4

The numbers above demonstrate that consumers expect your online content be well integrated with mobile features, and points to the possible consequence of incompatibility with mobile features being you handing over the users to your competitors.

If you want to know more about integrating your online content with mobile features, get in touch with Napp by filling out this contact form. In any question about mobile features you might have, Napp can provide you with guidance.

If you are still not convinced that mobile features should be the starting point, we will just leave you with this final fact:

  • 57% of users say that they will not recommend a business with a poorly designed mobile site5. 

Sources: 1Flurry, 2Smart Insights3Impact4McKinsey & Company5socPUB.

Find out how Napp® can benefit your business: Ask an expert