“It is a huge acknowledgement of what we have been fighting for day and night for the past years,” Napp A/S CEO Niklas Laugesen said to the Danish Newspaper Børsen.
Doubling the number of employees from 15 to 30 is the first step along the way. Hiring will mainly be within sales and marketing, which shall accelerate the current growth that the company is experiencing.
In 2016, Napp made a profit of 2,3 million DKR (~353,000 USD) and has being growing organically with 60% a year during the last five years. However, this new capital injection really allows Napp to “put the gas pedal down” as Niklas puts it. The investment will be utilized to boost sales and the expansion to new markets, and it will significantly ease and speed up the whole process in a manner that would not have been possible otherwise.
The investor, Promentum Equity Partners, is a Danish investment fund specialized in providing capital, competence, and guidance to their partners. They mainly focus on the tech industry and invest in companies with strong value propositions, significant market potential, and passionate entrepreneurs. Criteria that make Napp even prouder of gaining their recognition. You can read more about Promentum Equity Partners here.
The product, Napp®, is a digital publishing platform that enables companies and organizations to easily distribute all their content digitally, and optimize and measure the effects on all digital platforms like computers, tablets and mobile devices.
The two-digit million investment is paving the way for an exciting Napp® journey ahead. If you and your company want to be a part of it, do not hesitate to contact us.