This is an industry that is worth looking more closely into, at how the industry has evolved from print format to digital publishing. This evolution dates back to 1983, when desktop publishing was introduced via the "Type Professor One" in Philadelphia, USA.
Throughout the 80s the Aldus PageMaker and the Apple LaserWriter were introduced, which resulted in a significant change. Later in the beginning of the 90s most newspapers used digitized production techniques and layout software. This was only the beginning, which in 1993 saw a digital revolution in the form of the first smartphone, the "Simon" by IBM. The standard was set and only two years later Amazon started selling books online and one year later newspapers started to experiment with online versions of their publications.
Innovation accelerates and in the late 90s and early 00s one sees the rise of the big players in the field, notably Google, Facebook, YouTube, Twitter, Amazon’s Kindle and Apple's iPhone and iPad. The transformation from traditional print to digital publishing has started and has changed the landscape for good.
But what's next for digital publishing and does it mean extinction of traditional books, as we know them?
Studies show that the traditional book format in the future probably will be phased out for the benefit of their digital cousins in the form of e-books, print shops and bookstores will go bankrupt and the business models of these e-books will be in the form of different subscription options e.g. with a monthly fee or pay-as-you-go payment plan.
In addition, it is to be determined whether these e-books and other digital publications are read on smartphones or whether it is the tablets that will be dominating the digital publishing industry.
Adobe Digital Index shows an increased use of tablets rather than smartphones from 2007-2013, a three-fold higher e-commerce conversion rate on tablets versus smartphones; however, the usage rate on the PC is still the highest.
Digital publishing consultancy Mequoda Group published in 2013 results from a large user survey about users tablet consumption. This study showed that all respondents in the study were committed users of digital magazines on tablets and 26% of them preferred the digital version instead of the printed magazine. This is a clear signal showing changes in consumer behavior in digital publishing.
According to cmo.com it is remarkable that in just six months from August 2012 - February 2013, the number of readers of digitally published apps grew by 200% on average. According to Lighthouse Insights the top of the Indian Publishing industry predicts that Mobile & Video will continue to be a popular theme in 2016.
Additionally, this article shows that 60% of Springer India’s publications are already digitalized and in England it is gradually becoming common that students have a tablet rather than books, where all learning material is located on.
We can therefore, in light of these different studies see a growing trend within the digital publishing industry, in particular a growing tablet consumption, as seen from different industries and expert points of view.
Digital publishing is here to stay and here to be developed at high speed, both in B2B industries in the form of corporate annual reports, HR, sales and other material as well as in B2C industries for private use in the form of e-books and magazines, but also especially within the school system.
Napp’s product Napp® has been developed in order to provide a simple and easy-to-use digital publishing app for companies to upload and gather all their content on one digital platform. The product offers an easy handle of publications, folders, push messages, user information based on tracking, which enables the customer to enrich the content due to information about reader statistics and user behavior. The app empowers the company to follow the digitalization and make the step from offline to digital.