News

5 signs that you need better sales and marketing alignment

Sales thinks that leads from marketing are bad, while marketing complains that sales never follows up. A lot of issues occur, when sales and marketing work in silos. We uncover the most common signs that you need better sales and marketing alignment.

What is the difference between DAM and Sales Enablement?

The amount and variety of SaaS solutions appear to be increasing at an extreme rate, and one can easily loose track of the vendors and types of systems available. One field that gives rise to misunderstandings is the DAM versus Sales Enablement discussion. What exactly are the differences between the two concepts? Get the answer as we eliminate the confusion in this post.

5 things to check when searching for the best sales enablement tools

No two sales enablement tools are the same. But if you are looking for the best sales enablement tools on the market that can improve sales in your company, there are some common characteristics. Here are 5 things you should check.

Sales Enablement books – the top 3 list

We have read three of the most popular sales enablement books on the market and reviewed them. Get a teaser of the content and learn how the books differ from one another to find the one that suits your needs.

3 takeaways from our webinar with Pam Didner

“Marketing is from Venus and sales is from New Jersey”. That was Pam Didner’s opening statement in our recent webinar. In case you missed it or would like a brief recap of the 3 key messages, you have come to the right place.

Keep your prospects and clients engaged with Content Sharing

Napp has been updated with a brand new feature that makes it easy for you to follow up on meetings and engage your prospects and clients. It is called content sharing and it allows you to share content directly via the Napp app and gain valuable insights into the receivers’ interaction with the content.

Effective Sales Enablement starts in the marketing department – behind the scenes of Pam Didner’s new book

She is a Fortune 100 senior marketer, consultant, author, speaker and adjunct professor, and she is known for her holistic perspective on business administration. We recently got the chance to interview Pam Didner about this and learn more about her background that has led her to write a book about sales enablement.

3 client meeting themes that will improve cross-selling

Many sales reps keep selling the same goods to the same clients. Setting the stage with new client meeting themes helps the sales reps to establish new dialogs and support their cross-selling efforts.

The 4 best sales presentation topics in B2B client meetings

Do you need to optimize the company's sales presentation? We have investigated which top 4 topics B2B sales teams include in their client meeting agenda.

3 key elements in a well-working client meeting structure

There is a fine line between doing a promotional sales pitch and getting into the heart of the problem during a client meeting. A well-structured client meeting drives the agenda forward while the client is being heard. We found 3 key elements to a such client meeting structure.