What are Statistics?

There are several types of statistics depending on which area of Napp® you're looking in, and only Admins can view these statistics. Some are related to your content and publications performance while others are related to the platform traffic and usage in general.

What you will get

The statistics in Napp are essential to the optimization of your sales enablement efforts. Statistics allow you to make informed decisions about what to change in order to improve. Specifically, the statistics show you what content that is popular and the activities of your sales reps. These insights can help you to improve your content and create the content that sales reps need and will use when they are meeting with prospects and clients.

What you need

As a starting point only Admins can view statistics, but you can change that in your roles and permissions settings.

What to do

Open your Napp backend with this guide next to you to get an explanation of what all the numbers and figures show. This guide is also available as a PDF-file which you can read online, download and share: The extensive Guide to Making sense of Statistics in Napp.

Statistics for your publications and content

Access these Statistics by clicking Publish in the main menu and then the tab Statistics (marked with orange below)


Next you'll see a list of your publications. From here you can change the time period to view Statistics for a certain period of time (marked with green) and search to find a specific publication (marked with orange). Click on a dark-blue publication title in the list, or the "eye" icon to the far right to go to the detailed view (both marked with pink.)

The list of your publications on the statistics view has the following columns:

  • Publication title is the name of your publication.
  • Published start shows the date the publication was published.
  • Availability shows the number of days the publication has been available.
  • Avg. read time is the average time people spend inside the publication.
  • Page views is how many times pages in the publication have been viewed.
  • Downloads shows how many times the publication has been downloaded.
  • Openings is how many times the publication has been opened in total.

Lastly, in the upper right corner of the screen you can click Export to export your Statistics to an Excel file. Note, the time period selected is the time period which the statistics will be exported.

When clicking a single publication you'll be sent to the detailed publication statistics page where you can find even more detailed statistics of your publications. Here you can also change the time period for the statistics shown (marked with red below).

You'll find two charts which each tells you something about your publication and how it's performing. One is the Publication Time Burn (marked with orange above) which shows you the amount of time shown on a single page inside your publication. Great for identifying page designs which perform well, and those which don't – or which products are the most viewed in your catalogue. You'll even see a tiny preview image of the page itself. On the example above it seems the most popular page has some sort of infographic in it. You can also see the links inside your publication, and how many times they've been clicked (also marked with red above)

On the detailed publication statistics page you'll find:

  • Basic info. Along with a picture and the title of the publication, the first section shows size, number of pages and availability.
  • Time frame. Choose what period of time you wish to display Statistics for.
  • Statistics bar. This section show number of downloads, openings and shares, number of pages viewed and average read time.
  • Pageviews in Publication. This graph shows how many times each page of the publication has been viewed. Hover the chart to see the exact number for every page.
  • Publication Time Burn. This graph shows the average time users spend on each page of the publication, and if you hover the chart, you will see the exact amount of seconds for every page.
  • External Links. This table shows the external links embedded in the publication and how many times these have been clicked by users.


Statistics for the platform traffic – both web and app

Statistics for platform traffic is simply put the activity in your Napp® solution, generated by you and all others who use it. It's divided into App Traffic and Web Traffic, both which are located under Engage in the main menu (marked with blue below)


Web Traffic

Both the Web and App Traffic pages shows you the statistics for the usage of your web and app platform. Just like in the publication statistics, you can change the time period for the Statistics (marked with red below). In this overview, you can see the total pageviews for the time period selected, compared to the last period (marked with blue below). If you've selected a time period of one month, from march 1st to april 1st, the "Last period" will compare to the previous month; february 1st to march 1st. 


Pageviews are how many times a person has opened up the platform and looked at a page – this could be any page from the home page to a specific folder page – but not pages inside publications. Pageviews are often mistaken for publication page views, but are not the same. Scroll further down to see "Specific page views" where you can see where – and what – people have been viewing (see example below, where the Home page is marked with lightgreen):

You can also search for a specific page or folder view (marked with blue above) and you can filter the table by clicking the titles, example Times Viewed (marked with orange).

You will find the following statistics on the Web Traffic page:

  • Pageviews. This is the total number of web pages viewed over the chosen time period. Next to it is the pageviews for the previous period and the percentage increase or decrease. 
  • Unique Pageviews. This is the unique number of web pages viewed over the chosen time period. Next to it is the unique pageviews for the previous period and the percentage increase or decrease.
  • Pageviews pr. visit. This is the average number of web pages viewed per visit over the chosen time period. Next to it is the pageviews per visit for the last period and the percentage increase or decrease.
  • Browser. This chart shows what browsers your users use. Hover the chart to see the exact amount of users of the given browsers. Change the amount of browsers viewed in the chart by choosing 5, 10 or ALL in the upper right corner of it.
  • Operating System. In this chart, the operating systems used by your users are shown. Hover the chart to see the exact amount of users for any given operating system. Change the amount of browsers viewed in the chart by choosing 5, 10 or ALL in the upper right corner of it.
  • Screen Resolution. This chart shows you what screen resolutions your users have and which ones that are the most popular. The chart can be changed by clicking 5, 10 or ALL in the upper right corner of it, which will show you respectively the 5 most common screen resolutions, the 10 most common screen resolutions and all screen resolutions. Hover the chart to see the exact numbers.
  • Daily traffic. This graph shows the daily number of pageviews over the chosen time period.
  • Specific pageviews. This table shows the name of specific web pages, the average time spent on the pages, and the number of times the pages have been viewed. On the right hand side above the table you can search to filter the data in the table.
  • Visitor Location. This map shows where your web visitors are located. You can click on a country to view the top 25 cities in that specific country based on number of visitors. To return to the world map, click World map in the upper right corner of the section.

App Traffic

The App Traffic statistics are almost the same except for a few changes. The Statistics shown are:

  • Pageviews is the number of pages viewed in the app or web platform over the chosen time period. Next to it is the pageviews for the previous period and the percentage increase or decrease. 
  • Unique Pageviews is the unique number of app pages viewed over the chosen time period. Next to it is the unique pageviews for the previous period and the percentage increase or decrease.
  • Pageviews pr. visit is the average number of app pages viewed per visit over the chosen time period. Next to it is the pageviews per visit for the last period and the percentage increase or decrease.
  • Screen Resolution circular chart shows you what screen resolutions your users have and which ones that are the most popular. The chart can be changed by clicking 5, 10 or ALL in the upper right corner of it, which will show you respectively the 5 most common screen resolutions, the 10 most common screen resolutions and all screen resolutions. Hover the chart to see the exact numbers.
  • Device Brand chart shows you what brands your users' devices are and how many users of those brands there are. Hover the chart to see the exact amount of devices for the different brands. By clicking 5, 10 or ALL in the upper right corner of the chart, you can change the amount of brands shown.
  • Version of Operating System is what operating systems people use, and if you hover the chart, you will see the amount of people for each operating system. By clicking 5, 10 or ALL in the upper right corner of the chart, you can change the amount of operating systems shown.
  • Daily traffic chart shows the daily number of pageviews over the chosen time period.
  • Specific pageviews shows the name of specific pages in the web platform or app, the average time spent on the page, and the number of times the page has been viewed. On the right hand side above the table you can search to filter the data in the table.
  • Visitor Location map shows where your app visitors are located. You can click on a country to view the top 25 cities in that specific country based on number of visitors. To return to the world map, click World Map in the upper right corner of the section.

Statistics for users and user journeys

Lastly, Napp® gathers statistics over how your people uses the platform it in user statistics and "user journeys". To view user statistics, go to Manage and click on Users. From there, you can either search for a specific user (marked with blue below) or find them in the list. Click on the little, green calling card icon to the far right to go into the statistics for a single user (marked with pink). Note, if you click on the name of a user in dark blue, it will take you to the Edit user page for that user.


Next you'll see the detailed user statistics page which looks a bit like the detailed publication statistics page. From here you can dive into the actions performed by this user in Napp® by clicking on User Journeys (marked with purple) or see where the user has logged in from on the Visits map (marked with orange). Apart from that, you can see the user's spent time in Napp® as well as average publication read time. You'll also see frequency of use and most popular publications, all in all giving you a very detailed view of this user's activity level in Napp®.

If you're more curious about User Journeys, which is another great and very detailed Statistics view in Napp®, you can read more about it in the article about User Journeys.

Statistics for push messages

When you send a push message, Napp® gathers statistics about it. You can find the statistics by clicking Engage in the main menu and navigating to Push Messages which will send you to the page with all your push messages, if any, in a list. You can either click the dark blue message text in the list or the bar chart icon to the far right (both marked with pink below)


On the detailed Push message statistics page, you'll find the following data:

  • Message is the message text which was sent
  • Date sent is the date which the message was sent
  • Audience is who it was sent to; teams, push message tags (for example: "product news") or single users
  • Recipients is how many received the message
  • Opened is how many of those opened the message
  • Google Android is how many of those who opened the message on an Android device, as a number and as a percentage of the total recipients 
  • Apple IOS is how many of those who opened the message on an Apple device, as a number and as a percentage of the total recipients 

If you're interested in learning more about Push Messages you can read about how to send a push message. You might also be interested in this article about segmenting your push messages with tags

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