Driving Sales & Marketing Success

The clients' buying experience is changing. Clients expect more, they are more educated, and have less time on their hands. This means that sales reps need to be more educated, skilled and relevant than ever.

At Napp we are enabling sales and marketing teams to solve the needs of the ever-demanding buyer. There is a need for better sales tools, more relevant content, and an increased information level of sales reps so that they can live up to new expectations.

We are passionate about helping sales teams on this journey. We have built an innovative sales enablement platform that helps the sales reps before, during and after client meetings, and provide clients with a better buying experience.

Representing more than 30,000 monthly sales reps users and covering clients in 35 countries, we have proven that it works and clients are getting tangible benefits from empowering their sales teams with Napp.

The company Napp®

Napp is a SaaS software company helping B2B sales and marketing organizations succeed by empowering their sales teams with a better sales support tool that helps them close more deals and have better conversations in meetings. Founded in Copenhagen and venture-funded in 2017, Napp empowers thousands of sales reps within organizations like Grohe, Lyreco and ABB.

The name Napp® is a contraction of "Nordic App". It is a refer ence to the origin of the company, where the main focus was on apps, and the location of the headquarters in Copenhagen, Denmark.

Meet the Management

A Lawyer and a Developer walked into a bar...

Niklas Laugesen


Co-Founder of Napp, Twice selected as Entrepreneur of the Year, Holds a Master of Law degree from Copenhagen University.

Mads Møller


Co-Founder of Napp, strong technical background, holds a Master of Science degree from Aalborg University

Meet the Board

Experienced innovators at our core

Amer Ramzan

Board Member

Experienced business developer with background from KPMG, Accenture and McKinsey & Co.

Jens Karstoft

Board Member

Former co-founder and CEO at zMags, raised $8+m in VC from US and Denmark, made a successful exit to a large US based private equity fund.

Martin Bøge Mikkelsen

Board Member

Former Executive Vice President of Tryg and CEO of TrygVesta IT. Professional board member, private equity investor and adviser.