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Sales Enablement Explained

Enable Sales

Provide content, tools and information for sales to effectively support any buyer’s journey.

Engage Buyers

Present, address buyer’s needs, share the most relevant content with buyers and track their engagement.

Optimize Performance

Analyze behavior, develop compelling content, drive alignment and improve win rates.

Challenges in Sales Today

59%

of sales reps' time is not spent actually selling.

70%

of marketing content is never used by sales

78%

of buyers claim reps do not have relevant content

Enable Sales

Sellers must focus on selling rather than searching and recreating sales content. Instead, modern organizations provide an all-in-one platform for sales where marketing can distribute relevant content and tools to support sellers and even distributors. Boost rep productivity with a dedicated sales platform with search, present and share capabilities.

  • Quick access to what reps needs, throughout the buyer’s journey
  • Never present and share outdated content
  • High quality conversation with guided selling
  • Boost rep productivity by increasing time spend selling
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Engage Buyers

Present, address buyer’s needs, share the most relevant content with buyers and track their engagement.

  • Share relevant content with buyers
  • Track buyer engagement and act upon it
  • Understand what works and how to leverage to close more deals
  • Automatic followup directly in CRM
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Optimize Performance

Analyze behavior, develop compelling content, drive alignment and improve win rates.

  • Analyze behavior to understand what works
  • Align marketing and sales efforts
  • Optimize content based on insights
  • Drive your sales performance to new heights
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»World-Class sales organizations have a system for driving performance that aligns their strategies with customer engagement processes and best practices as well as performance support (sales management, sales operations and sales enablement)«

— Miller Heiman Group

Video

How it works

  • Quick access to what reps needs
  • Boost rep productivity
  • Analyze behavior and optmize content

Testimonials from customers