Sales Enablement Explained
Enable Sales
Provide content, tools and information for sales to effectively support any buyer’s journey.
Engage Buyers
Present, address buyer’s needs, share the most relevant content with buyers and track their engagement.
Optimize Performance
Analyze behavior, develop compelling content, drive alignment and improve win rates.
Challenges in Sales Today
59%
of sales reps' time is not spent actually selling.
70%
of marketing content is never used by sales
78%
of buyers claim reps do not have relevant content
Enable Sales
Sellers must focus on selling rather than searching and recreating sales content. Instead, modern organizations provide an all-in-one platform for sales where marketing can distribute relevant content and tools to support sellers and even distributors. Boost rep productivity with a dedicated sales platform with search, present and share capabilities.
- Quick access to what reps needs, throughout the buyer’s journey
- Never present and share outdated content
- High quality conversation with guided selling
- Boost rep productivity by increasing time spend selling
Engage Buyers
Present, address buyer’s needs, share the most relevant content with buyers and track their engagement.
- Share relevant content with buyers
- Track buyer engagement and act upon it
- Understand what works and how to leverage to close more deals
- Automatic followup directly in CRM
Optimize Performance
Analyze behavior, develop compelling content, drive alignment and improve win rates.
- Analyze behavior to understand what works
- Align marketing and sales efforts
- Optimize content based on insights
- Drive your sales performance to new heights
»World-Class sales organizations have a system for driving performance that aligns their strategies with customer engagement processes and best practices as well as performance support (sales management, sales operations and sales enablement)«
— Miller Heiman Group
Video
How it works
- Quick access to what reps needs
- Boost rep productivity
- Analyze behavior and optmize content
Testimonials from customers
»Introducing sales tools for our sales teams to make them focus more on selling has been a key priority. With Napp, we have seen exactly that, as well as clearly measurable higher sales rep productivity with a 26 percent performance increase«
»Napp inspired us to rethink our customer meetings and content strategy while guiding us through the transition.«
»The presentation that Napp has helped create makes our customer meetings more relevant. Along with the customers’ self-service options this represents real business value.«