Case Study Group 88

Task Replace the manual sign-up process to the newsletter with a digital solution


The Client

Group88 represents 20 retailing units in Denmark, Norway and Sweden within the luxury fashion market. Brands include Balenciaga, Bottega Veneta, Loewe, Saint Laurent etc.

The Solution

Napp supplied an app for 20 iPads to the stores of Gucci, Armani, Mulberry and Burberry across 20 locations in Denmark, Norway and Sweden. The purpose of the app was a simple sign-up form enabling the end-customer to sign up and indicate age, gender, brand interest, etc. enabling a more personalized newsletter in the future.